Hello, my name is

Benjamin Li

Business Analyst/ Data Science

About me

I am a penultimate student in Business Analytics specialising in Data Science.

I extract meaningful insights from complex datasets.

My academic journey has equipped me with a solid foundation in data analysis, statistical modelling, and business strategy. Through coursework and hands-on projects, I have developed skills in extracting meaningful insights from complex datasets and translating them into actionable business strategies.

My interest in data science drives me to constantly learn and explore new techniques and tools. I enjoy tackling challenging problems and leveraging data to make informed decisions that drive business success. I am eager to apply my knowledge and enthusiasm to real-world scenarios, contributing to innovative solutions and continuous improvement.

What I do

Using the CRISP-DM methodology, I start my projects by focusing on business objectives.

I work closely with stakeholders to understand their goals, challenges, and key performance indicators. 

This foundational understanding ensures that my solutions are tailored to meet the strategic needs of my clients or organization.

Data science

I leverage data science to enable data-driven decision-making, predict future trends, and solve complex problems by analyzing and interpreting large volumes of data.

GENERATIVE AI

I apply Generative AI to produce innovative content and solutions, boosting creativity and automating tasks. This helps in developing new ideas and enhancing efficiency in different domains.

data visualisation

I transform raw data into meaningful visual representations, aiding in the clear communication of insights and facilitating better decision-making by highlighting key trends and patterns.

product management

I oversee the entire product lifecycle, from ideation to market launch, ensuring alignment of product features with user needs and business objectives.

strategic development

I create and implement long-term plans to drive organization growth and success sustainably by analyzing market trends, setting goals, and aligning resources.

automation

I automate repetitive tasks and processes, driving greater efficiency and accuracy. This allows me to streamline operations and free up time for more strategic and creative activities.

My Experience

2024

AI Singapore

AI ENGINEER INTERN

I evaluate the safety of products that utilize large language models (LLMs) through red teaming, identifying weaknesses and implementing effective countermeasures to protect against potential misuse.

2021-2022

MilkRun

PLaNNING AND STRATEGY ANALYST,
Interim head of marketing

I drove internal improvements with metric-driven reporting and supported my co-founder in setting company goals and direction. I streamlined finance and operations through automation.

I managed the product pipeline of the MilkRun App, ensuring alignment of product features with user needs and business objectives, within resource constraints.

As interim head of marketing, I grew MilkRun's delivery partner pool by 30%, and reduced ad CPC through effective a/b testing. I also automated performance review reporting for partner merchants to streamline business development.

2020 - 2021

WhyQ

Operations executive

I led daily operations in Singapore, developed and enforced SOPs, and managed a team of admin staff, hawker captains, and biker-partners.

I spearheaded the transition from external to in-house delivery bikers, achieving a ~30% reduction in delivery cost.

Skills

Programming

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google app script

Data Visualisation

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powerbi
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Deployment

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git
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Software

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Automation

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Hackathons

My team proposed a novel solution to water leakage detection using deep learning with domain adaptation to increase prediction accuracy compared to current deep learning solutions. Our approach increases the practicality and accuracy of prediction as data isn’t always available or accurate due to operational constraints. 

Finished Top 8 and represented my team to present on Singapore International Water Week (SIWW 2021).

Still here?

Check out my projects!